New Delhi : The rising demand for affordable smartphones in emerging markets of India and China has helped local manufacturers surpass shipments against global brands like Samsung and Apple in April-June quarter this year.
According to IDC data in the Asia/Pacific excluding Japan region, homegrown vendors shipped 46 million units, while Samsung and Apple combined shipped 35 million units in second quarter this year.
Other brands like HTC, BlackBerry, Nokia, Sony, LG and Motorala shipped a combined 10 million units, whereas, the internal vendors from China like Huawei, ZTE and Lenovo shipped a total of 27 million units in April-June 2013.
IDC identified Micromax, Karbonn, Lava, Maxx and Intex as rising players in the emerging smartphone market in India and brands like Coolpad, K-Touch, Xiaomi, Gionee and OPPO in China. “We are now hitting a place where there are smartphones for every price point, where the masses will benefit from the slew of players bringing in more options,” the firm said.