New Delhi: Homegrown FMCG major Dabur is gearing up for a bigger play in the e-commerce segment in India to tap potential of the fast growing sector.

The company which has ventured into online cosmetics and beauty products through NewU, run by its wholly-owned arm H&B Stores, is also working on another platform to enhance its presence in the e-commerce space. “Although we are growing in the e-commerce side, this is very niche category…presently contribution of online sales is very small. We already have a channel NewU and at the same time we are working on our new platform, “Dabur India CFO Lalit Malik told PTI. Various studies have predicted the Indian e-commerce market to touch a size of $100 billion by 2020 from around $13 billion at present.

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