Mumbai : Entries are invited for the third edition of IndIAA awards by the India Chapter of the International Advertising Association (IAA). Like in the past editions, this edition will also be judged by an all-star jury of CEOs.
The jury chair for the last two years were Harish Manwani of Unilever in 2015 and D Shivakumar of Pepsi in 2016.
The advertising campaigns that were released between July 1, 2016 and June 30, 2017 will be honoured in multiple product and service categories. Pradeep Guha, chairman IndIAA awards said, “To qualify for the award the campaign should have film (TV or digital) as one of its elements. In each product or service category no more than an overall winner and a challenger brand (a new comer) would be awarded. The awards ceremony would be in Mumbai in September 2017.”
Talking about the popularity of the awards which does not have any entry free, Neeraj Roy, president of IAA India Chapter said, “This is an initiative to reward truly creative advertising and I am confident it will build on the respect and popularity it has built up during the last two years. Last year’s award presentation ceremony saw the biggest names in advertising and marketing assembling to salute real hard-working advertising.”
Adding to it, Srinivasan Swamy, SVP, IAA Global, said “At the IndIAA awards event just like last year, you will see campaigns that have been watched and loved, and have gone on to impress our stellar jury, being awarded. Therefore, we will invite on stage all the co-creators of the campaign to accept the award. This will include the marketing team, the Agency creative team, the media team and other agencies who contributed to the success of the campaign”.
