Business of adulteration sophisticated, brands confuse consumers with language jugglery: CSE

Business of adulteration sophisticated, brands confuse consumers with language jugglery: CSE

AgenciesUpdated: Thursday, December 03, 2020, 09:59 PM IST
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A day after reporting adulteration in the honey sold by major brands in the country, the Centre for Science and Environment (CSE) on Thursday said any claim by these companies of meeting all Indian standards "holds limited value" and was "jugglery" of language.

The CSE was responding to statements by Dabur and Patanjali claiming that the honey sold by them meets all domestic testing standards.

"That is what we have been saying -- that the business of adulteration is sophisticated. The Indian labs testing for parameters set by the FSSAI could not detect this evolved adulteration," the environment watchdog said.

"We have also noted that Dabur is constantly changing the language on its claims regarding NMR tests. In earlier advertisements, it has said 'NMR tested, pure honey'; as of today -- after the release of the CSE investigation -- Dabur is claiming 'source NMR tested'," said CSE director general Sunita Narain.

"Is this jugglery another attempt to confuse the consumer?" she asked.

The Centre for Science and Environment had on Wednesday claimed that honey sold by several major brands in India has been found to be adulterated with sugar syrup.

In a study conducted by it, the CSE's food researchers selected 13 top and smaller brands of processed and raw honey being sold in the country to check their purity. They found 77 per cent of the samples adulterated with the addition of sugar syrup.

Out of the 22 samples checked, only five passed all the tests. The CSE also specified the names of the brands.

Dabur and Patanjali were among those that failed the NMR (Nuclear Magnetic Resonance) test.

Both companies have questioned the not-for-profit environment organisation's claims that the varieties of honey sold by them are adulterated with sugar syrup, alleging that the study seems to be motivated and aimed at maligning their brands.

The two companies also clarified that their products meet all Indian standards.

The CSE, in a statement, responded to the claims made by Dabur and Patanjali said, "Any claim of meeting all Indian standards actually holds limited value".

"We stand by our findings. Our findings have revealed that 10 out of 13 brands have failed all tests of purity. Most of these are big brands, including Dabur. This is not only about Dabur. In fact, we have talked about how smaller brands are also adulterated," the environment watchdog said.

The CSE further said Dabur's claim about compliance with Indian laws comes as "no surprise".

"The fact that samples deliberately adulterated by us by up to 50 per cent of syrups passed all Indian tests is a robust proof of this (sophisticated adulteration). So, any claim of meeting all Indian standards actually holds limited value," it said.

The CSE further said the NMR test report available on Dabur's website and shared with the media in support of the company's statement is a report of the Bruker equipment/machine for NMR profiling.

On allegations of Patanjali that the move is to promote the German technology, the CSE said NMR test is being used in different parts of the world for the same reason and even the Indian government has mandated it since August 2020 for honey meant to be exported.

"So, it could be important to include such advanced testing in government testing system that can help the enforcement agencies to know if the honey sold to consumers is adulterated or not. It can also help the agencies know which companies are selling adulterated honey, which is a crime, and take required punitive action against the defaulters," the CSE said.

"In fact, we have emphasised that NMR should not be made mandatory because it will likely help for a limited time -- the business of adulteration is so sophisticated that very soon there would be syrups which can bypass the NMR test as well," it said.

Patanjali Ayurved's Managing Director Acharya Balkrishna had on Wednesday said, "It seems to be a plot to defame Indian natural honey industry and manufacturers in a bid to promote processed honey".

He further alleged that the study was a "gameplan to replace lakhs of rural farmers and honey growers including Khadi & Village commission channel with processed/ artificial/ value-added honey makers".

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