New Delhi : Big challenges offer great opportunities, said Steel Authority of India Ltd. (SAIL), Chairman P K Singh. He also spoke about the new mantra while interacting with the Company’s entire marketing team and employees of local SAIL units at Kolkata.
Singh said, “For SAIL, the new marketing strategy with customer retention through enhanced customer experience is its mantra; is a way-forward to consolidate its market leadership and is a crucial tool for the turnaround of the company in the near future.” Pointing towards the stiff market competition, he added, “Big challenges offer great opportunities. Capacity addition by other companies enhances market competition and in such a scenario SAIL’s intelligent workforce, experienced manpower and new assets are great advantages.”
Discussing several marketing strategies, Singh said, “While retaining our core marketing values, we are strengthening our market-centric and consumer-oriented approach for reaching our customers.” He made it a point to say that at SAIL, customer-value management is supreme.
