Mumbai : Bharti AXA General Insurance (GI) Company Ltd, one of the fastest growing multi-line general insurance companies in India, and recently proclaimed the ‘Best General Insurance Company’ in the private sector by the World HRD Congress at the BFSI Awards 2014, announced its intent to grow and consolidate its position in 2014, at the company’s Annual Group Press Conclave.
The company will focus on becoming more customer and partner centric by introducing new products, deeper penetration in existing markets and reaching out to new markets as well as digital offerings
The company is aggressively looking at a multi-pronged approach which involves growing distribution in smaller cities, deeper penetration in motor segment leveraging Add-Ons, growing Commercial Lines with special focus on Liability, growing retail health through both the agency and digital, health service differentiation with rollout of dedicated claims handler to group health customers and overall service differentiation using Digital – launch of dedicated portals for partners, My Bharti AXA Partner, and customers, My Bharti AXA Customer.
Dr Amarnath Ananthanarayanan, MD and CEO, Bharti AXA General Insurance said, “We will continue to strive hard in providing product and service innovation to our customers. Through the process of continuous improvement, we will focus on re-defining service levels, enhancing partner capability and exponentially growing our commercial lines of business to become the preferred general insurance company in India.”