With an aim to boost the government's Atmanirbhar Bharat programme, Amazon has stated that it will start a device manufacturing programme which will be able to produce hundreds of thousands of Fire TV Stick devices every year. But this will depend on domestic demand for the product, stated Amazon in its statement.
The company will commence its manufacturing efforts with contract manufacturer Cloud Network Technology, a subsidiary of Foxconn in Chennai. The production will start later this year.
The ecommerce company also added that it will continuously evaluate scaling capacity to additional marketplaces/cities based on the domestic demand.
The statement by the company, Ravi Shankar Prasad, Minister for Communications, Electronics & Information Technology and Law & Justice, Government of India, said, “We welcome Amazon’s decision to set up a manufacturing line in Chennai, as it will enhance domestic production capacities, and create jobs as well. This will further our mission of creating a Atmanirbhar Bharat which is digitally empowered.”
The company in its statement assured the Indian government that it is committed to partner with the government to advance the vision of an Aatmanirbhar Bharat. “We have pledged to invest USD 1 billion to digitise 10 million small and medium businesses, help Indian businesses sell worldwide thereby enabling USD 10 billion in cumulative exports, and create an additional 1 million jobs by 2025,” said Amit Agarwal, Global SVP and Country Leader for Amazon India.