Amazon India today announced that it will host Amazon Small Business Days (SBD) starting from midnight on July 2, 2021, until 11:59 pm on July 4, 2021. The three-day online sale event helps generate customer demand for the unique and differentiated selection of products offered by lakhs of sellers, manufacturers, start-ups and brands, women entrepreneurs, artisans & weavers, and local shops. Customers can save more with a cashback offer of up to 10 percent powered by A-pay and on other forms of digital payments for purchases made from participating small businesses.

“As India tries to get back on track post the impact of the COVID-19 second wave, we are prioritizing our efforts to help small businesses bounce back from the economic disruption. Towards this, we are hosting Amazon Small Business Days, to help generate customer demand for offerings from small sellers on the Amazon India marketplace thus helping them to get their business back on track,” said Pranav Bhasin, Director, MSME & Selling Partner Experience, Amazon India. “Customers will be able to discover thousands of unique products from local shops, women entrepreneurs, start-ups, emerging brands, artisans and weavers, at great value, making their shopping experience enjoyable,” added Pranav Bhasin.

“ I congratulate Amazon for hosting Small Business Day to help generate customer demand for their products and revive livelihoods of lakhs of MSMEs in the country,” said Nitin Gadkari, Hon’ble Union Minister of Road Transport and Highways; Micro, Small and Medium Enterprises, Government of India.

During this Small Business Day, Amazon business customers can expect to avail of deals from sellers with 5 percent to 10 percent off and an additional 5 percent off when buying two or higher quantities.

“The past few months have been challenging for our business because of COVID-19 and the on-ground restrictions it brought along, but going by the success we achieved during Small Business Day in 2020 where we sold more than 2000 units of pure unprocessed honey that helped revive our business, we are looking forward to Amazon Small Business Day 2021 to delight more customers with our products, grow our business and help revive lives of the rural & tribal folks from the lush Mangroves of Sundarbans of Kultali, West Bengal,” said Pralay Samanta, Kultali Sundarban, Banaraksha Bahumukhi SS Ltd.

Small Business Days 2021 is a sale event part of Amazon India’s efforts to minimize the impact of the COVID-19 pandemic on sellers.

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