Digital Media to Play an Integral Role in Realizing the ‘Connected India’ Vision of the New Government; India to have 1.5 Lakhs Digital Professionals by 2016 – Says DMTI

Updated: Saturday, June 01, 2019, 12:12 PM IST
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A leading Digital Media & Marketing Training Provider that launched India’s First Post Graduate Program at Jaihind College, Mumbai

Mumbai, Maharashtra, India

Driven by increased internet penetration, wireless broadband and mobile technology, consumers and businesses are increasingly shifting their attention from the traditional marketing media: television, radio, and print; to digital media for their entertainment, education, news and business needs. To add to this, the manner in which digital media was leveraged to create the brand “Gujarat” and “NaMo” has given this industry the required boost and got many marketers to take notice of this powerful medium. Further, with 4G LTE expected to hit the major metros in India in the next 12 month, Digital experts believe 2015 to bring in the next wave of growth for this industry.

Today, Digital Media marketing is complex, highly interactive, information rich and delivers a real-time connect with the customers. Be it high-level of engagement, creating loyalties, converting consumers to brand influencers, or carrying out a highly segmented-focused targeting. Undoubtedly, the ROI that Digital Media Marketing campaigns offers, if planned and integrated with traditional media, keeping the brand ethos and its overall business objective in mind, is unmatched.

As per the recent analysis[1] by Arnab Mitra, Co-founder and Director, DMTI and Managing Director, LIQVD Asia (LA), the first experiential marketing company in India on the Internet Trends in India in the year 2014,

  • India has the 3rd largest internet population after China and the United States and is projected to be the 2nd largest by 2015, with 330-370 million users
  • India is the 4th largest audience of searchers in the world as unique searchers grew by 88%
  • At 200+ million Internet users, India’s rural internet users show 58% y-o-y growth
  • We have seen 27% increase in the Indian Online Video Audience over a year
  • 31.5 million users have watched videos on google sites (i.e. YouTube)
  • 28% increase in Facebook visitors in the last 12 months. Further, A user at an average spends approximately 217 minutes per day on Facebook

Indian online advertising market is a 2,983+ crore market at present. This is 10% of the total ad spends. While print and other media are on the decline, the digital sector growth is on the rise with 31% growth. Targeting customers through these digital mediums has become more important than ever before. A marketing professional needs to understand all aspects of marketing and hence digital marketing has become an important part of a brand campaign and can no longer work in silos or be ignored.

Playing an important role in training and nurturing the best Digital Marketers of tomorrow, today, Rashmi Putcha, CEO, DMTI, says,  “India will have 1.5 Lakhs digital professionals manning the industry by 2016. Today, I see traditional media professionals with years of experience grappling to understand the emerging medium and failing to catch up. On the other hand, aspirants seeking jobs in this lucrative and booming industry are ill-equipped, due to the lack of organized and focused training. Digital Media encompasses various functions like marketing, consultancy, PR, content creation, social media, mobile, innovation or technology. All these fields are wide open to be explored. The wide range of skillsets and positions within Digital Media also makes it a promising field for job opportunities. I personally am very excited for the future of this industry and happy to play a small role in shaping the future young talent or giving a new road map to the experienced and making them industry ready.”

If you are interested to learn more about Internet Trends for 2014click here.  To know more about India’s First Post Graduate Program in Digital Media Marketing, write an email with your contact details to Ranjan Upadhyay at ranjan.upadhyay@dmti.in  or visit, http://thedmti.com/pgpdm/.

To understand the future of digital media, and get industry insights, including how corporates are adopting it, best practices observed, from Rashmi Putcha OR Arnab Mitra, please write to rashmi.putcha@dmti.in.

About DMTI India

DMTI (Digital Marketing Training Institute), a consortium of senior advertising professionals, was founded in 2011 with commitment to the cause of providing a talented resource pool to the Digital Media community. It is an endeavor to create digital marketers, by digital marketers, for the digital market. DMTI offers comprehensive programs that cover all aspects of Digital Marketing. The best names from the industry have been handpicked to develop and teach the programs. A cutting-edge curriculum set up by the industry and the commitment of passionate professionals from Digital Industry to teach these programs is what sets DMTI apart from the rest of the Digital Training community.

DMTI is Rashmi Putcha’s brainchild. It is not a training institute; it is a commitment towards quality education.

Twitter: @DMTIIndia
Facebook: facebook.com/DMTIIndia

[1] Analysis is basis primary research conducted by Liqvd Asia from various industry sources including but not limited to Comscore 2013, IAMAI 2013, IMRB Report 2013 amongst others. 

For News Release background on DMTI India click here

Media Contact Details
Ranjan Upadhyay, DMTI India, +91-9930925822, +91-9930741822, +91-9819305577, +91 (22) 24440664 , ranjan.upadhyay@dmti.in

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