Book Briefs

50 Best Business Ideas

That Changed the World

Ed. By Ian Wallis

Jaico Boks

Pages: 274; Price: Rs.295

Book Briefs

The world has changed more in the last 50 years than in any previous half century in history. Entire industries have been created or transformed by new business ideas. And the way we all work is utterly different today from how it was 50 years ago. Game-changing products invented during this period include the pocket calculator, personal computer, email, payment systems and GPS. All dominate our working lives today yet, hard as it is to believe, these did not exist 50 years ago. Who came up with these ideas, and how? This fascinating book tells the stories of the products, the people and the companies behind these amazing business ideas. It is as entertaining as any novel, and will inspire anyone striving to bring their own new idea to market today.

Trojan Horse

Mark Russinovich

An Imprint of St. Martin’s Press

Pages: 320; Price: Rs.499

Book Briefs

It’s two years after the Zero Day attacks, and cyber-security analyst Jeff Aiken is reaping the rewards for crippling Al-Qaida’s assault on the computer infrastructure of the Western world. His company is flourishing, and his relationship with former government agent Daryl Haugen has intensified since she became a part of his team. But the West is under its greatest threat yet. A revolutionary, invisible trojan that alters data without leaving a trace – more sophisticated than any virus seen before – has been identified, roiling international politics. Jeff and Daryl are summoned to root it out and discover its source. As the trojan penetrates Western intelligence, and the terrifying truth about its creator is revealed, Jeff and Daryl find themselves in a desperate race to reverse it as the fate of both East and West hangs in the balance. A thrilling suspense story and a sober warning from one of the world’s leading experts on cyber-security, Trojan Horse exposes the already widespread use of international cyber-espionage as a powerful and dangerous weapon, and the lengths to which one man will go to stop it.

The Book of Nizamuddin Aulia

Mehru Jaffer

Penguin Books

Pages: 164; Price: Rs.250

Book Briefs

This book reveals the life and teachings of the most beloved and revered medieval Sufi saints. Nizamuddin Aulia was born in 1236, in great poverty. He grew up in a tumultous world and saw three dynasties and seven sultans wreak havoc over an entire nation in the name of religion. Staying away from the corridors of power, the mystic chose instead to dedicate his life to the Sufi vision of love and spiritual enlightenment and to serving the needs of the poor. In this rich colourful book, Mehru Jaffer tells the story of Nizamuddin Aulia from man to saint, vivdly bringing alive the history of the period.

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