BHOPAL : “Every book has two elements in it, first is the writing part which constitutes 70 per cent of the book and the second is marketing which is rest of the 30 per cent for the success of the book. We should take care of both, just writing will not make us a successful writer”, said Rajesh M Iyer during a book reading session of his book ‘Evading in the shadows’ at Swami Vivekanand Library on Sunday.

Born and brought up in Bhopal, Rajesh did MA in English after completing BBA from the BSSS and started off as a writer.

Sharing his experiences about writing with Prof Sulabha Dixit, English professor, BSSS and 150 audiences present at the library he said, “The novel ‘Evading the shadows’ is about the stories from Mahabharata, which we have never heard. I am in love with Mahabharata. It is so huge that every time you find something new when you read it and this interest spurred me to find the hidden stories of the epic.”

About the trend of writing novels which can be turned into a television serial or a movie he said that the style of story telling has changed. “Yes, if I get the opportunity that my book is transformed into something that is watchable, why not. I think web series is taking over the television and cinema, with Netflix and Amazon Prime coming up and various individuals creating masterpieces on social media, I would love if something like that happens.”  Several writers and professors from Bhopal like Dr Neelkamal Kapoor, Dr Seema Raizada, CMHO Dr Veena Sinha, Dr Jagtaar Kaur Chawla were also present at the book reading session.

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