BHOPAL : An accident response system is being introduced for quick assistance in case of accidents on highways in Madhya Pradesh. Its trial run has begun. Ambulance service will be quickly available on the accident site soon after dialing 1099 from mobile or landline phone from anywhere in the state. On implementation of the accident response system based on state-of-the art technology, not only the affected persons will get early assistance, but also traffic will resume at the earliest at the accident site. The road emergency services will be put in place by linking main roads with toll plazas. For the project’s implementation, a centralised control room has been set up at the headquarters of Madhya Pradesh Road Development Corporation at Arera Hills. The project will be implemented on all national highways, state highways and major roads under the corporation measuring about 20 thousand kilometers. The project, costing about Rs. 11.50 crore, will be implemented in three phases. The corporation has chalked out a plan for setting up accident response system, traffic management centre and their operation and maintenance for a period of five years. From the call centre, GPS-equipped ambulance will be sent to accident site.