Bhopal: New ‘Tide Plus’ launched

BHOPAL: A new and improved Tide Plus was launched by P&G at Hypercity, DB Mall on Thursday. Leading television star Jasmin Bhasin unveiled the new Tide Plus. She also launched a campaign titled ‘Collar Up With Tide’. In her address, she said Tide Plus, in its own cheeky avatar, gives brilliant whiteness even for tough areas like collars. P&G India Fabric Care, brand manager, Priyanka Goyal said the new product of Tide Plus aims at delighting the consumer in ways like never before with superior product for superior whiteness.