Bhopal: Axis My India’s Trust Index centre flagged off

Bhopal: Axis My India’s Trust Index centre flagged off

Staff ReporterUpdated: Thursday, May 30, 2019, 05:39 AM IST
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Bhopal: Axis My India, one of India’s largest crowd-sourced research firms has embarked upon an initiative called Trust Index which will gauge the true representation of what consumers in India prefer in terms of their day to day usage. Axis My India’s Trust Index centre was flagged off on Tuesday by Aditya Kumar – Regional Coordinator, AXIS MY INDIA from MP Nagar, which will now cover the length and breadth of Madhya Pradesh.

Trust Index by way of its innovative model aims to empower citizens through a two-way communication platform which allows public participation to voice their preference and issues. This will facilitate decision making for various stakeholders within corporate and government sectors.

To capitalise diversity and spread of consumption pattern across the 600+ districts pan India, Axis My India targets to collect detailed responses from an audience of five lakh consumers to ensure the survey represents the true demography of India and a pan-India reach across socio economic segments. At present, Axis My India have enrollments of 2,50,000 consumers and to reach the 5 lakh enrollment figures, the company has devised a meticulous geographical beat plan. Ground mobile vans have been mobilised across towns and cities to speedily achieve this milestone. Consumers are being gratified with spot freebies and additionally get enrolled on the mega offer of winning ten cars through a contest. Participants also stand a chance to appear on television during a grand award ceremony planned to celebrate this achievement. There are other inducements being planned in due course, to keep the excitement going.

According to Pradeep Gupta – chairman & MD, Axis My India, “Axis My India is foraying into consumer research to provide an assortment of customised products. With an aim to bringing the brand and the consumer closer.”

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