BHOPAL: EM3 Agri Services announced the launch of its digital platform here on Wednesday at Jehanuma Hotel Palace.

Addressing the media persons, Rohtash Mal, chairman, EM3 Agri Services said, “A long year back, we visited the city. We started our journey three years back from Hoshangabad and then Narsinghpur. We also provided our services in UP and Rajasthan too. But now we are focusing on MP. Recently, we flagged off  ‘Chaupal’ under the services at Ujjain.  We call our services as ‘Samadhan Techno Kehti’.

The digital platform leverages Internet technology, mobile telecom services, financial services and cloud technologies that will significantly increase its reach of farm mechanisation and enable digital empowerment of the farmers. Further, it will allow EM3 to increase its presence in the state through the franchise model. It plans to increase its Samadhan Kendras to 100 by the end of 2017 through the franchise route, thereby creating 2000-plus new job opportunities for agri professionals in the state.

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