The Yamaha YZF-R15 Version 3.0 is one of the most affordable motorcycles to have drawn inspiration from MotoGP. To make the motorcycle even more appealing, especially for fans of the famed motorsport, the bikemaker has launched the MotoGP Limited Edition R15 at Rs 1.3 lakh (ex-showroom Delhi). This limited-edition motorcycle is essentially the Yamaha Racing Blue colour variant with exclusive Movistar livery. It gets colour-coded rim stickers as well. These visual add-ons make the motorcycle Rs 3000 dearer than the standard colour variant. Bookings of the bike commence from today, and deliveries will begin from next month.
Other than the visual cues, the motorcycle’s powertrain and other underpinnings are the same as the standard variant. The same 155cc liquid-cooled SOHC motor, good for 19.3PS at 10,000rpm and 15Nm at 8500rpm continues to work in conjunction with a 6-speed transmission with assist and slipper clutch. Brakes are also the same 282mm front and 220mm rear discs, without ABS. Telescopic front forks and a rear monoshock handle suspension duties. Chief rivals of the YZF-R15 V3.0 include the Bajaj Pulsar RS200 and KTM RC 200.
The bike was launched along the sidelines of Yamaha’s “The Call of the Blue” campaign. Speaking about the initiative, the chairman of Yamaha Motor India Group of companies, Motofumi Shitara said, “Yamaha’s global corporate mission of realizing kando should be expressively achieved through all of its products or related experiences. Being a #CustomerFirst brand, it is our duty to create delightful experiences for customers that can enrich their lives in the long run. The launch of “The Call of the Blue” should convey Yamaha customers or any customer of two wheelers about the brand’s commitment to provide highly advanced technology as well as treasuring style through its two wheelers. The launch of new products under the campaign launch will offer exciting experiences put together by the Yamaha uniqueness.”
As a part of this initiative, Yamaha will be carrying out marketing activities both online and offline. While online activities include commercials and digital campaigns, the Japanese brand will also be organising promotional activities at its dealerships.
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