Cleansing: Timely cleansing is the most important thing for your skin. Your face is exposed to a lot of pollutants including dust and dirt during the day. Cleansing is important as it deep cleans and gets rid of all the excess dirt, makeup, and impurities you've encountered throughout the day. This will help to keep your skin clear, healthy, and radiant. Without cleansing, your skin will be more prone to breakouts, dehydration, and premature aging