New Delhi: The US-based on-demand streaming website Netflix arrived in the country five months ago and after facing initial hiccups, is geared up to overturn the viewing habits of Indians by acquiring recent Bollywood titles, memorable classic titles and the best of regional cinema (Tamil, Gujarati, Punjabi and Marathi), a top Netflix executive has said.
“It’s early days in India and there’s still much to learn and discover so that we can keep making the Netflix experience better. We are pleased with how consumers in India are discovering Netflix. They like the fact that we are a flat-fee unlimited viewing commercial-free experience, can cancel any time without commitments,” Jessica Lee, head of communications for Asia, Netflix, told IANS.
“They can watch as much as they want, anytime, anywhere on nearly any internet-connected screen. For now, we quickly see that the shows Indians love are very much similar to what we see in other markets and the top ones are Netflix Originals like ‘Master of None’, ‘Narcos,’ ‘Marvel’s Daredevil’ and ‘Marvel’s Jessica Jones,” Lee added.
Operating in over 190 countries, Netflix has just announced its first original series from the country based on the best-selling novel “Sacred Games” by Indian author Vikram Chandra. Shot on location in India, this Hindi-English series will be produced in partnership with Phantom Films, one of India’s leading production houses and will be available to Netflix members globally upon completion.
“In 2016, we plan to spend about $5 billion on programing rights including many original and licensed titles around the world. That includes more than 30 new Netflix original series (or seasons of existing series). Most of these will be available to our members everywhere, including India, exclusively on Netflix. That’s more than one full new season of a series every other week,” Lee informed.