Free Press Journal

Study revealed over 50% Indian online daters face security issues


New Delhi: With the growing trend of online dating services and apps, three in five (59 per cent) Indian online daters are now facing security issues as these platforms have become hotbeds for cybercriminals, a new study revealed on Wednesday, according to IANS.

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“In India, about 38 per cent of consumers admitted to have used online dating apps at some point in their lives. In fact, currently, eight per cent of women and 13 per cent of men in India have dating apps on their mobile devices,” said the results of a study by global security software firm Norton by Symantec.

Conducted among 1,005 Indian smartphone and tablet users aged 16 years and above, the “Norton Mobile Survey” said that of those who admitted to have used online dating, nearly 64 per cent women had experienced security problems as opposed to 57 per cent of men.

“While there are many legitimate daters on these apps, considering the anonymity, online daters can run the risk of becoming a victim of stalking, harassment, cat fishing, identity theft, and even phishing scams,” said Ritesh Chopra, Country Manager, India, Norton by Symantec.

The most concerning security issues reported include virus/malware (23 per cent), nuisance advertisements (13 per cent), cyber stalking (9 per cent), being tricked into using premium services (9 percent) and identity theft (6 per cent) and revenge porn (4 per cent). The report said Delhi has the most users of online dating platforms.

“Online dating apps were most likely to have been used at least once by people in Delhi (51 per cent), followed by Chennai (39 per cent), Kolkata (36 per cent), Mumbai (35 per cent) and Ahmedabad (35 per cent),” the results showed.

Ironically, while consumers in Chennai (20 per cent) and Hyderabad (21 per cent) find online dating low risk, they have reported experiencing most security problems — 68 per cent and 69 per cent respectively.

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“The solution is not to panic, nor is it to stop using the apps. Online dating on mobile devices isn’t going away but there are some simple, best practices Indians can adopt to keep themselves, their devices and mobile apps secure,” Chopra added.

Intrusive online ads ruining consumer experience in India

New Delhi: Nearly half of Indian consumers who are connected on the Internet feel they are “constantly followed” by online advertising and the menace of intrusive and uncontrolled campaigns are ruining consumer experience, according to global research agency Kantar TNS, according to IANS.

In a study titled ‘Connected Life’, the research agency said the findings point to the need for a major rethink for the online advertising industry in India in terms of how it should reach out to consumers. “What would come as a shock to the industry, it has been found that nearly half (47 per cent) of India’s connected consumers feel ‘constantly followed’ by online advertising,” it said.

In addition, the study revealed that almost a quarter (23 per cent) of consumers in the Asia-Pacific “actively ignore” social posts or content from brands (21 per cent in India). Commenting on the findings, Kantar TNS India Executive Director Anusheel Shrivastava said: “Amid positive signs where social media is becoming one of the most trusted sources for millennials, the menace of intrusive and uncontrolled online advertising is ruining the consumer experience in India.”