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Apps, video streaming driving smartphone users’ loyalty

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New Delhi: Young smartphone users take into account how their favourite social media and video streaming apps perform on the network rather than the extent and reach of network coverage to continue their services with an operator, a report revealed on Tuesday.

Also Read: Smartphone users spend 169 mins daily on their devices-Vserv

In high-growth markets such as India and Brazil, mobile broadband experience is twice as important in driving smartphone user-loyalty compared to voice experience, said the report, adding that Mobile broadband experience has three times more impact on smartphone user-loyalty, says IANS.


“As new apps emerge and video usage behaviour evolves, network performance will matter more than ever and will determine how loyal smartphone users will be to their operators,” said Jasmeet Singh Sethi, Senior Advisor, Ericsson ConsumerLab, in a statement.

Globally, 26 per cent of smartphone users say they face video streaming issues daily, increasing to over one third in markets like India, Brazil and Indonesia.  While mobile broadband coverage has improved, the ever-evolving nature of apps and new video streaming behaviour is placing different demands on a network’s expected performance.

Also Read: Texting, entertainment equally important for smartphone users

One-third of the South Korean smartphone users say that they watched both live-streamed videos broadcast by others and professional content; in the US, 14 per cent have started to use live-streaming apps. While only five per cent of smartphone users explicitly state they will switch operators, loyalty profiling reveals 28 per cent are at more risk of switching.

Among those users who are most likely to switch, twice as many face video streaming issues on a daily basis compared to those who are most loyal, the report added.

Technology has weakened grip strength of millennials

New York: Frequent usage of technology at work and play and in leisure activities may have weakened grip strength of the millennials, suggests new research, reports IANS.

The researchers at Winston-Salem State University in the US evaluated the grip strength of 237 people between the ages of 20-34 and compared the findings to a study conducted in 1985. The results revealed that, on an average, the hand strength of young males has decreased by 20 pounds of force, and the hand strength of females has decreased by 10 pounds of force.

“Millennials – individuals born after 1980 – report a frequent usage of technology in work, play, and leisure activities. That appears to have had an impact on their grip,” Assistant Professor of Occupational Therapy Elizabeth Fain said in a university statement.

The findings, published in the Journal of Hand Therapy, suggest that millennials may have significantly weaker hands and arms than people of their age 30 years ago.