(L to R) Optimystix Entertainment’s Sanjeev Sharma; The 120 Media Collective’s Roopak Saluja; i420 Digital Media’s Abhimanyu R; Havas Worldwide’s Nirmalya Sen; and GroupM’s Tushar Vyas.
Over 300 delegates attended the third edition of Content Marketing Summit Asia 2016 (CMS Asia) which was held in Mumbai for the first time. The conference had almost 30 speakers who kept the audience engaged with their interesting mantras. One cannot forget the keynote address of OLX, CEO Amarjit Singh Batra who got some content marketing tricks up his sleeve. As soon as Batra stepped-out, Facebook’s Sandeep Bhushan stepped in to make a strong statement, by saying, “There is never a better time for content.”
OLX’s Amarjit Batra gives key takeaways:
- You should use content solely for a business objective or problem.
- Build a content niche.
- Content is a creative endeavour.
- Build on video but look at other forms of content too.
- Measurement is essential and challenging too.
- Take risk, few ducks are normal.
- Tell compelling stories.
Ashish Patil, vice president at Yashraj Films (YRF), took the ‘cool’ quotient of CMS 2016 even higher with all his funny one-liners which were supported by Salman Khan’s famous dialogues and clippings of YRF’s web-series. The second half before the lunch break included presentation by Flipkart’s Senjam Raj Sekhar; Capital foods’ Ajay Gupta; and panel discussion on ‘What does it take for brands to think, behave & act like a publisher: A publisher perspective’. Post-lunch there were engaging sessions by HCL’s Bianca Ghose; Google’s Pankaj Khushani; and Miss Malini’s Sujal Shah to name a few. Other sessions included panel discussions titled ‘Fears & challenges of content marketing faced by brands: a brand perspective’; ‘Content marketing lessons from the world of cricket’ and so on. At the end of the day-long summit, CMS Asia conference producer and chairperson RP Singh announced New Delhi as the venue for the next edition.
Flipkart’s content mantra:
- Strong character
- Emotional connect
- Universality of theme
- Authenticity is key
- Long-form content
‘What does it take for brands to think, behave & act like a publisher: A publisher perspective’ moderated by Qyuki’s Samir Bangara