Free Press Journal
  • Point of Sale and Retail Evolution : Interdependence Redefined

    What is point of sale? Point of sale can easily be defined as the place where a sale takes place. So a cash register, a checkout line, or the shopping cart on your favourite e-commerce site, are all examples of POS. Why is POS important? Quite frankly because it is the one point where a retailer can introduce a customer to an add-on or induce an impulse purchase. What’s more pertinent however,

  • Buying Experience

    7 Emerging Waves in Indian Retail

    The retail industry in India is undergoing a dramatic metamorphosis. While on one hand the supply side is organizing itself with the introduction of newer brands, e-commerce is lowering price points and increasing accessibility. Existing retailers are also experimenting with a range of new experiences and consumers are using a range of services and apps to experience and buy the merchandise of their choice.