Free Press Journal
  • Amul dedicates a special post to Sanju post film’s release

    One of most awaited films of the year, Sanju starring Ranbir Kapoor, released on June 29 with smashing first day collections. The film has already crossed Rs 120 crore at the box office in its opening weekend and it seems like it will continue to slay. Rajkumar Hirani has showcased the tumultuous life of Sanjay Dutt. Both audience and critics have applauded Ranbir Kapoor and his uncanny portrayal of

  • Raazi. Raazi special ad, Alia Bhatt, Amul, Amul special ad, The amul girl, Raazi, Sehmat, buttery

    ‘Raazi’ Special Ad: Alia Bhatt as The Amul Girl will give you butter-flies

    India’s favourite milk product brand Amul never fails to impress their customers by making some unique graphic posters. On Tuesday, Amul gave a special tribute to Alia Bhatt’s film, ‘Raazi’ as the Amul girl can be seen dressed in similar clothes as Raazi’s Sehmat and the frame appears to be a rehashed version of when Sehmat points a gun at her husband played by

  • Amul-ya Bharat: Here are the best recent satirical ads by Amul

    Amul ads are known for puns and satire on current affairs. It’s common to peek outside the window of the car and try to spot the new Amul ad to see their ads. They are witty and relevant to everyday news, which makes them unique and interesting. Here are the best recent Amul ads that will bring a smile on the face:

  • Amul, Parle are at par with top global brands

    New Delhi : With domestic brands like Amul, Parle, Big Bazaar and Dabur featuring in the top ten list of India’s most popular brands, a Nikkei BP-Market Xcel Data Matrix survey has revealed that domestic brands are liked and revered by Indian consumers at par with international brands, like Samsung and Coca-Cola. According to the ‘Brand Asia Survey 2017’, Samsung has emerged as the most popular brand in terms of consumer brand

  • Amul offers business proposition to Railways on Twitter

    New Delhi: Dairy giant Amul today reached out to the Indian Railways on its official Twitter handle with a business proposition to use its refrigerated parcel vans to transport Amul Butter across India.

  • Dairy will be a key player in the rural income growth story

    The recently announced Budget 2017 has brought agriculture and dairy farming into the limelight once again. In India, dairy farming is associated with two names – AMUL (promoted by the Gujarat Milk Marketing Federation or GCMMF) and NDDB (National Dairy Development Board), the apex body for the promotion of dairy farming and milk cooperatives in India.

  • ‘Nothing quite matches the magnificence of the hoarding’, says Rahul daCunha

    Amul’s India is a rather appropriate title to celebrate India’s Amul. It’s a tiny book, the little girl in red polka dots instantly recognisable on the cover as the one who has sold us stories and anecdotes as she told us about Amul. Inside, the book is rich in its selection of Amul billboards, created and sustained week after week by daCunha Communications. In this interview with Business Editor Jagdish

  • Dairy industry and its relevance to India

    The Dairy Industry and its relevance to India panel discussion jointly organised by The Free Prees Journal and Indian Merchants Chamber on 22nd March 2016 in Mumbai. To see presentation click in below link:

  • Significance of the Dairy Industry

    Milk and the making of IndiaVideos on Click
    Milk as a consumption item has never failed to excite India. But it was Dr. Kurien who give a new impetus to the supply side of milk as well.  He did this through the NDDB (National Dairy Development Board) and the GCMMF (Gujarat Cooperative Milk Marketing Federation). And he created the Indian version

  • Dairy Industry

    Relevance of Amul in India’s page: Part 2

    On 14 May 2015, Jethabhai P Patel, chairman of the Gujarat Cooperative Milk Marketing Federation (GCMMF) made some very important statements that should make India’s policy makers sit up and pay more attention on how to address rural development.

  • India and Food Safety: Lurking dangers in food chain

    Is India finally emerging from a “food security” groove and settling into a “food safety” mindset? Or is the action against Maggi prompted by a misplaced swadeshi mentality, which is opposed to multinational corporations as a matter of principle? The fact is that India has historically been lax on food safety norms, allowing companies – whether MNCs or indigenous — to exploit the gullibility of both food producers and food consumers.

  • Amul plans Rs 5,000 cr investment, to set up 10 new plants

    Kolkata :  Indian milk products major Amul on Thursday said it is planning to invest in excess of Rs.5,000 crore in the coming three years to increase milk production as well as acquire new processing capabilities besides expanding into new markets.