If you decided to prioritize email marketing this year, there is an auxiliary tool you should focus on before you send your next campaign. A reliable bulk email verifier will validate your database and ensure you are reaching your subscribers and maintaining a healthy IP reputation.
Growing your email list has probably been your main goal so far, but the truth is, the more your list expands, the greater the risk of it containing invalid and harmful email addresses. A software specialized in email validation will be of tremendous help for someone who is confronted with such an issue. This software will analyze your email list and determine which email addresses are valid and safe to use, and which ones need to be removed, because they are either inaccurate, or are nothing but spam traps, temporary, or belong to people who have a habit of flagging emails as spam.
If you search online for the terms bulk email verify, there are not so many companies that are going to show up in the results. Still, you may find it hard to choose the right service, especially if you don’t have a lot of experience cleaning your email list. What features should you look for? Let’s see what a great email verification system will do:
- It will remove the invalid and dead email addresses that are just clogging your database while swallowing achunk of the money you are spending on your email service provider.
- It will eliminate spam traps and other threats, like toxic and catch-all domains, that have the potential to ruin your email deliverability.
- It will have an Email Abuse Detection feature that will flag known email complaines. These are people who could mark your messages as spam and endanger your sending score.
- It will also offer a Social Append feature. This means it will have the ability to reveal valuable information about your subscribers. You could find out their first and last name, gender and even their location, when the IP is provided.
If you decided on the right email verifier for your business, it should be easy to get started and it also shouldn’t require exceptional effort from your part to clean your email list. You would have to be able to upload your email list into the system, and then let the software to the job it was intended to. Depending on the size of your database, it should take between a few minutes and a few hours to verify your email list.
Find the right price for you
If you own a small business and your budget isn’t very generous, you will probably want to stick with a more affordable email validation system. Some of them charge a penny for every email address they check, others charge under 1 cent and their services are equally good, if not better. Study the market and do your research before you make a decision. Cleaning your database is a crucial aspect of your email marketing, and you will soon reap the benefits of your good email list hygiene.
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