Free Press Journal

The 1st “Wonderchef Studio” Exclusive Brand Store opens in the heart of Mumbai

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Mumbai: Chef Sanjeev Kapoor and Ravi Saxena, MD, Wonderchef successfully launched their, ‘First Exclusive Brand Store – Wonderchef Studio’ in the heart of Mumbai at Linking Road, Bandra. The interactive event showcased some stylish and colorful products with a live demo kitchen where Chef Sanjeev Kapoor interacted with the customers.

The brand is known for its premium, stylish and innovative kitchenware and the products are crafted by Chef Sanjeev Kapoor himself.

The event saw Tumpa Kumari, a 16 year old, visually impaired music sensation sing some wonderful songs like ‘Sunn raha hai tu’ & ‘Ajeeb dastan hain yeh’ that created an instant fan following for her.


Wonderchef is supporting Tumpa in achieving her dreams and she is proud to be a part of Wonderchef family. Wonderchef is taking care of her academic and music education.

Also present at the event was Mrs. Ajeeta Biswas who has been associated with Wonderchef as the Leader of Direct Marketing Channel to 45,000 women in India. Wonderchef has always believed in empowering women since its inception. Both strong personalities in their own right were felicitated by Chef Sanjeev Kapoor and Ravi Saxena, MD Wonderchef.

Commenting on the launch, Ravi Saxena said, “We are very content with the opening and are positive that the end customer will welcome the Exclusive Brand Store. The opening day itself, witnessed a sale of Rs. One Lakh. Wonderchef is only going to grow. We believe in providing the user quality products which are easy to use. The live demo kitchen is something that will trigger the purchase pattern”

Adding to the launch, Chef Sanjeev Kapoor said, “We believe in the tenet “Eat Right Live Healthy”. Wonderchef has unique solutions for everyday food preparation at home and the launch of the Exclusive Brand Store is going to be the one stop solution where customers can experience the products by observing the product usage at the live demo counter.”

About Wonderchef:

Wonderchef is India’s premium kitchenware company born out of the ‘love of cooking’. Driven by passion of making Kitchen the Centre of wellness and goodness in homes, Wonderchef was created by two enthusiasts, Mr. Ravi Saxena and Chef Sanjeev Kapoor in 2009. They believed in kitchen being the ‘heart of our home’, as it inspires us everyday to create lasting memories with the food we cook for our loved ones. This is why the entire range of Wonderchef Cookware and Appliances is a perfect blend of health, taste and convenience that inspires us to ‘cook with pride’. Wonderchef products are used in millions of homes in India where healthy and convenient cooking is a part of lifestyle. Selection of products have been specially designed by Chef Sanjeev Kapoor to meet the fine taste of India’s discerning consumers, who now want the best. Wonderchef constantly endeavors to create modern solutions for today’s woman, making it the ‘most loved Kitchenware Company’ in India. All products are developed across Italy, Korea, UK, Germany, China, Canada and USA. They are sold to Indian customers across 2000 towns and cities through Retail, Television Marketing, Internet, and via a dynamic channel of over 45000 self-employed, motivated & trained women.

About Tumpa Kumari

Tumpa Kumari, a 16 year old, visually impaired music sensation, whose ticket to fame was a viral video of her rendition of ‘Sun Raha Hai Na Tu’ from Aashiqui 2. Her pitch perfect and flawless voice enchanted everyone who watched the video. Her note-perfect cover of the song even impressed Shreya Ghoshal. Mr. Ravi Saxena, MD, Wonderchef and celebrity chef Mr. Sanjeev Kapoor came across Tumpa’s video and decided to support Tumpa for her further academic and music education.