Free Press Journal

Neeta Lulla brings #SheIsMe to Lakme Fashion Week Summer/Resort 2016


Mumbai: Always inspired by the strength of the feminine, this season Neeta Lulla is telling the story of the woman as a flower. Her new collection #SheIsMe, which was showcased earlier today at Lakme Fashion Week, speaks to her ethereal beauty and gentleness, but also an inherent tenacity in the face of abuse.

Neeta Lulla’s runway presentation included a powerful dance recital (Fusion of Chinese Warrior and Kathak) by Actress and Entrepreneur – Pernia Qureshi to communicate the social message against women abuse, and further moved onto women achievers from different walks of life, taking to the ramp. Imminent personalities like Designer & Politician Shaina NC, Yes Bank’s Radha Kapoor, celebrity dietician, Pooja Makhija, Rouble Nagi and Award winning documentary filmer, Vibha Bakshi supported the cause by walking for Neeta Lulla earlier this evening.

The front row of a fully packed house was graced by Smita Thackeray, Juhi Chawla, Swara Bhaskar, Esha Deol and Bharat Takhtani, Poonam Sinha, Divya Khosla Kumar, Ishita Dutta, Nishka Lulla Mehra, Maria Goretti and Arshad Warsi, Manasi Scott, Shibhani Kashyap, Eli Avram, Shibani Dandekar, Gabriella Demetriades, Rakulpreet, Sunny Singh and Sana Khan

The Cherry Blossom, a symbol of feminine passion and power in the Chinese culture forms the central motif of the collection along with the Osmanthus, which is associated with a woman’s essence of love and sensuality. Androgynous silhouettes softened with lace and structured styles balanced with drapes showcase the contrasts of a woman’s character. In the modern world where she is also taking on traditionally male roles outside the home, her clothing is her armour speaking to her state of mind and helping her confidently transition through the myriad parts she plays through her life.

Neeta Lulla’s immense expertise in prints and embellishment takes the collection through an entire gamut, from elegant eveningwear to glamourous resort bridal wear. A pioneer of resort wear in India, this season she brings to the runway draped jackets that have been teamed with anarkalis, polo shirts as crop tops, and off-shoulder blouses casually paired with printed draped pants and embroidered lehengas for the edgy friend of the bride, while jumpsuits and capes keep it ideal for those who have wanderlust on their mind.

Fabrics remain soft and strong with crepe, tulle and lace, seamlessly mixing  Edwardian cuts, androgynous silhouettes and feminine styles. For example jackets and tops are cut on the bias lending an added an extra swing to the step and in a new style, pants are made sensual with draping. The pretty colour palette moves from the fresh and floral of pink, wild rose, olive green, tangerine, etc to the dark hues of dried earth.

Speaking about the collection Neeta Lulla says, “This collection in its entirety speaks to a woman’s characteristics. You see the vibrancy of the Cherry Blossom and the Osmanthus transition into the colours of dried flowers and cracked mother Earth. Just as these magnificent miracles of nature respond to tenderness and care but can also just as easily dry away with neglect, a woman’s spirit begins to wither under any physical or emotional abuse. We need to raise our voice against this.”

The new collection will be available at the flagship studio of House of Neeta Lulla.

About Lakmé Fashion Week:

Lakmé Fashion Week (LFW) is jointly organized by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG Reliance, the global leader in sports and entertainment event marketing and management. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world.” LFW is organized twice every year. Lakmé Fashion Week Summer/Resort 2016 will be held from March 30 – April 3, 2016 at St.Regis, Mumbai. For further information log on to http://www.Lakmé

Contemporary Indian beauty expert Lakmé continuously innovates to offer a wide range of, high performance and world class color cosmetics, skincare products, and beauty salons. In addition to leveraging Unilever’s worldwide expertise, Lakmé also partners with the leading cosmetic house Milan-based Intercos Italia, Schwann Stabilo Germany and Paris-based Fiabila. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé also offers its consumers a comprehensive beauty experience through its products and services at the Lakmé Salons and Studios. For further information log on to www.lakmé

About IMG Reliance:

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India.

Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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