It’s essential to realize that while associations utilize Press Release to advance their merchandise and ventures, they’re not adverts. Truth be told, writers rush to spot associations who dress something up as news keeping in mind the end goal to get free publicizing.
Official statements or Press Releases are short, verifiable news stories written in the third individual and given to the media to empower editors/columnists/telecasters to highlight the story in their productions and projects.
They can likewise be distributed on the originator’s site and in organization magazines and bulletins. In these examples, the style is regularly transformed from the third to the main individual.
Here is a guide on how to write a Press Release.
1. Newsworthy story
Make sure the press release that you are writing about is a news worthy story and there is something important to say. Just because the product is not doing well and your client or you want to make business and want the product to sell you cannot churn out words and make a press release, you need to ask relevant questions to yourself and maybe the client as well. Ask yourself why would people be interested in this product/service/business now? What’s new or different? What’s happened to make it newsworthy?
2. Remember target audience
Every copy that you write you are effectively writing for your target audience, and if you do not keep the target audience in mind you can lose your audience. The major part that you need to remember, however, is that you are writing for editors and broadcasters, who are later going to publish and that will be read by the readers and viewers. You’d probably write a different headline, opening paragraph and possibly quote for each media group.
3. 5 W’s and 1 H
Try and answer the who, what, where, when, why and how. Every press release should ideally answer all the 6 questions.
Basic inverted pyramid needs to followed, where the important information is given out in the first paragraph, and not so important information in the following paragraphs. Try to summarize everything in the first paragraph.
The headline is the most important part of the copy, if your headline is not effective most people won’t even take the effort to read any further. The media and the people judge the story based on its headline, if the headline is not catchy, it won’t make the cut.
6. Third person
Always write the story in third person, because you are always writing for your client or the organisation.
WHAT ARE THE BENEFITS OF SUBMITTING PRESS RELEASES?
The good part of press releases is that its distribution is fairly inexpensive. A number of companies write their own press releases. The only expense is hiring a press release firm to send the stories across to the media. It is still considered comparatively inexpensive in comparison to paid advertising. The former is definitely more affordable.