Nowadays, in Mumbai we have experienced that the builder lobby have been coining fancy names for the places where their projects are coming up to attract buyers. But the strong builder in state, are going to face strong legal action from the state government, if they rename city’s areas to attract buyers. Builders are renaming the areas such as Parel is written as Upper Worli, Andheri is written as Upper Juhu, Kalanagar is written as BKC Annexe to attract buyers. Even sitting MLA of Malabar Hill assembly and a well known builder, Mangal Prabhat Lodha has changed a name of street in Lower Parel, to Golden Mile to attract buyers.
As reported by The Hindu, Shiv Sena MLA and Minister of State for Housing Ravindra Waikar has come down heavily on the builders who rename the streets name to attract buyers. Waikar has written to IAS officer Gautam Chatterji, who is in charge of the State’s Real Estate Regulatory Authority (RERA), to include a strict panel actions against such builders who are advertising projects on made up area names.
In the letter Ravindra Waikar, has mentioned that Strict legal action should be specified against such dubious ads and the builders responsible for them while formulating rules and regulations for RERA. In various real estate projects, the locality’s name has been changed without any legal support, for example, Kalanagar has become BKCL, Jogeshwari has been advertised as Andheri, Lower Parel has become Upper Worli, etc. By renaming the street names builders are just duping the buyers. Changing the PIN code of an area is against the law and invites strict penal action.
Earlier in May 2016, Shiv Sena MP Anil Desai had written to Chief Minister Devendra Fadanavis to take action and bar builders who have replaced old locality names with addresses such as Upper Worli, New Cuffe Parade and Upper Juhu. Desai claimed the practice was not only illegal but created a class divide and animosity. Desai said builders should market their schemes but not be allowed to rename the city. He suggested that renaming of places created an inferiority complex among people.