Free Press Journal

130 years after launch, India’s first seed company goes digital

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Mumbai : Namdeo Umaji, the first seed company in India, was set up in 1885 in a small shop of Mumbai’s Byculla vegetable market. Now in 2015, the company has decided to go digital in an attempt to multiply its reach.

For the last 130 years, Namdeo Umaji Agritech (India) Pvt. Ltd. worked from its offices, first in Mumbai and then in Pune, supplying seeds and farm tools to farmers in every corner of the state.

The company has launched their one-stop online agri-gardening store, which is a one-of-a-kind interactive portal. Ugaoo.com provides quality products and credible knowledge to all avid farmers and gardeners in India, and aims to reach out to every farming enthusiast.


“Ugaoo is also going to actively promote urban farming by providing sound and credible knowledge to those who want to teach and learn. With initial focus on Mumbai and Pune, Ugaoo.com has tied up with more than 50 manufacturers and has distribution plans all across India,” said Sachin Bhalinge, Joint Managing Director at Namdeo Umaji.

“With a strong delivery network across the country and convenient payment options, Ugaoo plans on reaching out to the remotest corners of the nation so that no one is deprived of going green,” added Bhalinge.

Speaking at the launch of the website, Siddhant Bhalinge, Founder of Ugaoo.com, said: “Ugaoo aims to connect all individuals residing in urban as well as rural areas to come together and start growing for a healthier future and a greater cause towards the nation.”

Appealing to varied tastes ranging from professional gardeners, horticulturists, architects, landscape architects, interior decorators, urban farmers, hobby gardeners and plant lovers to the rural large-scale farmers of India, Ugaoo.com offers only the best for those with a passion for a healthier living, the company said.