Free Press Journal

Indore: IIM students win study challenge at US university


Indore: Bringing laurels to their alma mater, students of Executive Post Graduate Programme (EPGP) of Indian Institute of Management Indore (current 2017-18 batch) won first prize in IIM Indore/UT Austin Social Media Analytics Challenge 2017 during their international study visit to Red McCombs School of Business at the University of Texas, Austin– a top ranked University at USA.

The current 2017-18 batch of EPGP participants made the institute proud by winning accolades in the IIM Indore/UT Austin Social Media Analytics Challenge 2017 during the stint. Integral to the EPGP of IIM Indore is a five-week international immersion module at the McCombs School of Business.

“IIM Indore has a long partnership with McCombs School of Business, wherein the EPGP participants visit the business school to complete an Advanced Programme in Analytics for Business Excellence. The participants stay at the University campus during the entire fourth term and are taught by the best professors of the university,” IIM Indore public relation officer Ananya Mishra said.

Besides completing an advanced programme in Analytics for Business Excellence, the current batch of 48 students participated in corporate visits such as Dell Inc and “Entrepreneurship Live”, an event hosted by The Herb Kelleher Center for Entrepreneurship, Growth and Renewal. EPGP participants also got a chance to meet famous personalities such as co-founder of Ethernet, Bob Metcalfe and former President Rob Malcolm at Diageo.

The course outline covered contemporary topics of global business such as Digital Networked Economy, Hyper Competition, Entrepreneurship, Social Media and Business Analytics. IIM Indore EPGP team comprising of Ankush Sharma, Bikash Kumar, Manmeet Khalsa, Pankaj Rai, Shashikant Jha, Somnath Das, Sourav Banerjee and Srinjoy Dasgupta won the first prize in the IIM Indore/UT Austin Social Media Analytics Challenge 2017.

The team analysed and presented social media assessment on an American immigration policy known as Deferred Action for Childhood Arrivals (DACA) and shared their insights using various social media tools and gave a recommendation as per findings.

The runners up team presented on social media reaction to various policies of the current NDA government in India. Couple of teams got honourable mentions for their work on a Mexican Restaurant ‘Chipotle’ and on predictive analysis on blockbuster movie releases based on social media analytics respectively. Chair, EPGP and faculty, IIM-I Prof Ashish Sadh, lauded the participants.