Free Press Journal

IIM-I alumnus’ ‘Meeseva’ has got 3L download so far


Indore: Bringing laurels to the institute, Indian Institute of Management Indore’s alumnus Sundar Balakrishna has bagged the Digital Trailblazer Award given away by a media group in association with KPMG Consulting for his innovative initiative project—Mobile Meeseva App.

He received a trophy and citation during the award ceremony by N Chandrababu Naidu, chief minister of Andhra Pradesh.

KPMG, with its Digital India team, evaluated several innovative initiatives, both from the private and public sector in digital space.

Several parameters were used to evaluate these digital initiatives which included cost effectiveness, impact on life cycle events of the common man, and leveraging technology.

Finally, the judges chose five projects, among which Sundar’s project was the only government organisation which won the Trailblazer Award.

Mentioning about the concept and development of the project, Sundar says, “As smart phones are getting adopted in rural and smaller towns, we wanted to use a technology to provide e-government citizen services such as issuance of certificates (birth, death, income, caste, and land records), paying various fees, and utility bills.”

“The app has the facility to download certificates on phone, via email and request print copies on secure stationary, and the service is available on both android and iOS platforms,” he said.

Offering 125 services, Meeseva App was adopted by 50,000 citizens in the launch month itself (July 2015), with more than three lakh app downloads and two lakh transactions. The app offers a slew of e-governance citizen services for which people had to make rounds of government offices.