Auto Expo 2018 is not only about cars and bikes a leading auto-mobiles company of India has started a social awareness campaign. Maruti Suzuki India Limited started a flash mob campaign for seat belt awareness at Auto Expo 2018. The flash mob performed the dance at the Auto Expo 2018 thrice a day till February 14.
Dance for a cause. #MarutiSuzuki invites you to participate in a ‘flash mob’ as part of its popular #PehniKya social campaign at #AutoExpo2018.
Be there to take a pledge at the #PehniKya booth at Gate #5 and do your bit to make India’s roads safer. pic.twitter.com/TwjbEcL0W6
— Maruti Suzuki (@Maruti_Corp) February 9, 2018
#PehniKya song is a mix of Indian and Western style, Maruti Suzuki partnered with Danceworx, led by famous choreographer Ashley Lobo.
The #PehniKya campaign was kicked off in November 2017 with Maruti Suzuki releasing insightful data on road-user behavior and their attitude towards wearing seat- belts. The data was accumulated from research and surveys conducted in 17 key cities, to assess the awareness levels and understand the challenges in the sparse usage of seat-belts in the country.
At Auto Expo, they also offered special Pledge Booths where visitors could fasten on the seatbelt, take the pledge, share their selfies on social media.- Inputs PTI