Free Press Journal

Now, kids` diarrhoea medicine Pedialyte targeting hungover adults



London : A not-so-new infant drink is trending among the adult population to cure this age-old malady called “hangover.”

Sales of a childrens’ diarrhoea medicine Pedialyte are up in the USA, after it has been touted as a surprisingly effective hangover cure, the Independent reported.

As per marketing research company Nielsen, adult use of the medicine has gone up by 57 percent since 2012.

In the past few years, famous names like Pharrell and Miley Cyrus have sworn by Pedialyte as a hangover cure.

Professor Stanley Goldfarb of the Perelman School of Medicine in Pennsylvania said that hangovers are caused by alcohol byproducts in the body and these byproducts have to be metabolised by the liver, which takes time.

He added that there’s no evidence that any “cure” is better than simply waiting.

However, the placebo effect is a powerful one, and there’s plenty of anecdotal evidence from happy users to suggest that it works, at least psychologically.