Free Press Journal

Auto Expo 2018: Maruti Suzuki performs flash mob to create awareness about seat belt


Auto Expo 2018 is not only about cars and bikes a leading auto-mobiles company of India has started a social awareness campaign. Maruti Suzuki India Limited started a flash mob campaign for seat belt awareness at Auto Expo 2018. The flash mob performed the dance at the Auto Expo 2018 thrice a day till February 14.

#PehniKya song is a mix of Indian and Western style, Maruti Suzuki partnered with Danceworx, led by famous choreographer Ashley Lobo.

The #PehniKya campaign was kicked off in November 2017 with Maruti Suzuki releasing insightful data on road-user behavior and their attitude towards wearing seat- belts. The data was accumulated from research and surveys conducted in 17 key cities, to assess the awareness levels and understand the challenges in the sparse usage of seat-belts in the country.

At Auto Expo, they also offered special Pledge Booths where visitors could fasten on the seatbelt, take the pledge, share their selfies on social media.- Inputs PTI