Bollywood is undoubtedly considered as one of the biggest film industries of the world. Hence, we have always been seen Hollywood filmmakers keen to release their respective films in India with a fair amount of screen count. On the other hand, India is also known to be an open market for all kind of films.
That’s why Hollywood films like Titanic, Jurassic World, Avengers, Justice League and other work extremely well at the Indian box office. But when it comes to releasing Indian films in the foreign market, we find it a bit difficult. Because, despite having an open market for all, Indian films need to pass from the hurdles of regulations in the many big countries in the world.
Though, Indian films have had performed exceedingly well in the countries like USA, UK, Canada, Russia where Indians are considerably high in numbers. However, when it comes to releasing our films in China, it becomes a hurdle for us. After all, Indian films like ‘Baahubali’, ‘Dangal’, ‘Secret Superstar’, ‘Bajrangi Bhaijaan’ and others have got the opportunity to get screened in China, a long while after it released in India.
Have you ever wondered why these films released late in China? Well, there is a reason behind it. As per the report of Livemint, the Chinese government limits the number of foreign films releasing in the country to 34 a year and nearly 90% of these are Hollywood productions. Non-Hollywood foreign releases make up just 1.5% of the Chinese film market. Until 2016, China had 41, 179 screens which is considered as the most number of screens in the world.
Ace trade analyst, Atul Mohan had also told Livemint, “China is a huge market for Bollywood but that only holds true for films backed by powerful studios featuring popular faces that have already done well in India so they can build on their success.” It means China only chooses selective films of India. This perhaps explains why Bollywood films are extremely popular in China.
Look at the business of Indian films in Chinese market:
#HindiMedium biz more than doubles on second Sat in CHINA… Is nearing ₹ 200 cr mark…
Fri $ 0.62 mn
Sat $ 1.41 mn
Total: $ 28.20 million [₹ 184.06 cr]
— taran adarsh (@taran_adarsh) April 15, 2018
Dangal collected around Rs 1300 crores in China, while Baahubali: The Beginning totally earned CN¥7.49 million (Rs 77.8 million) in the country.
Secret Superstar has earned around Rs 900 crores in China while Salman Khan’s Bajrangi Bhaijaan has earned Rs 326 crores at the Chinese box office.
Even though China is the tough country to release Indian films but the business from the country is very noteworthy.