The movie, the poster, the song or the stars are enough to promote your movie, you need to stand out. From Shah Rukh Khan posing with over 50 Sejals to Rithesh Deshmukh walking the thin line of a copyright infringement for Bank Chor, people are going an extra mile to make sure their movie promotions go viral. But Rajinikanth has taken this game 100 foot up in the air. For his upcoming movie 2.0 along with Akshay Kumar, the makers of the film decided to release a 100-foot-tall hot air balloon flying right over the Hollywood sign. The hot air balloon, which started its journey yesterday will go across the world, making pit stops at San Francisco, London, Dubai, Australia and Los Angeles.
2.0 is the sequel to Rajinikanth’s 2010 film Enthiran (released in Hindi as Robot). The film featured Rajinikanth as scientist Vaseegaran and his creation robot Chitti. In 2.0, Rajinikanth will reprise his roles of Vaseegaran and Chitti, who will fight the enemies together – one of which will be played by National Award-winning actor Akshay Kumar. Akshay plays the role of Dr Richards, whose experiment backfires on him and he transforms into a birdman-like creature.