Mumbai: Actress Priyanka Chopra has joined hands with a subscription-driven video entertainment mobile App and celebrity digital network to create mobi-series “It’s My City”. Created by Fluence and produced in association with Priyanka’s production company, Purple Pebble Pictures and Endemol-Shine India, the bi-weekly series will be available exclusively on nexGTV.
“Digital is the new frontier of content and I am diving right in. It’s a super-exciting world in which I find myself equally fascinated with and immersed in completely.
“The thought behind ‘It’s My City’ is progressive to go where the young audience has moved towards to connect with them in a style that they can identify with and for me personally, to engage with them in a whole new way,” she said. “It’s My City” will premiere as a 14-episode premium, original series that revolves around the everyday lives and struggles of four young girls – Manika, Sonali, Tina and Nikki – living together in the same flat in Mumbai.
The mobi-series premiers on nexGTv tomorrow with new mobisodes every Tuesday and Friday.