Free Press Journal

Preity Zinta’s SoS app ‘Kavach’ for young women


Actress turned entrepreneur Preity Zinta recently came up with an SOS app for women call Kavach safety. To help create awareness about her latest investment Preity met with education institutes and corporates to spread awareness about Kavach initiative in Pune. She wants them to join her team to help create awareness among young girls

“We are speaking to Universities, collages and corporates so we can sign up our first set of subscribers. We are doing tie ups with local colleges and universities by doing events, safety conferences and other interactive sessions. There is a lot of excitement and positive energy and I’m very happy to see the response.” says Preity.

The recently launched a social service campaign called ‘Kavach Safety’ is targeted towards women’s safety. The Kavach Safety team, which Mostly comprises of former army and special force professionals, is an emergency response service to support and help women in endangered and unsafe situations.

Preity further adds that the “pilot project will be set in Pune and the team then aims to target other cities, moving next to Delhi.”