New Delhi: The National broadcaster Doordarshan announced on Monday that Population Foundation of India’s extremely popular edutainment show Main Kuch Bhi Kar Sakti Hoon has set a new record and reach 400 million.
Main Kuch Bhi Kar Sakti Hoon raises awareness among women, youth and communities on vital gender issues and illustrates how the prevailing skewed gender norms including social and familial roles result in negative health outcomes for girls and women, impacting the well being of their families and on the progress of society at large.
The show has been translated into 13 languages and aired on 216 AIR stations across the country. The makers are now contemplating a third season given the degree of impact the show has had across the country.
Director Feroz Abbas Khan said, “When we started this show we had concerns about how the show would be looked at, but after 131 episodes and two extremely successful seasons, we realised that the response from the people has been so encouraging. It is an attempt to fight hierarchy and patriarchy at various levels and given the show’s success, we feel that the impact is being felt at the grass root level.