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Kriti Sanon becomes first Indian Brand Ambassador of Education New Zealand

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Photo by BL Soni

Bollywood actress Kriti Sanon, who holds a degree in Electronics and Communication Engineering, was on Friday announced brand ambassador of Education New Zealand. The move is aimed at strengthening bilateral educational ties between India and New Zealand. Kriti will drive the initiative aimed to attract aspiring students who are looking for a successful career overseas, read a statement. Kriti Sanon has seen a hit in “”Bareilly Ki Barfi” and a flop in “Raabta”, but the actor says she does not get troubled by failures. While “Raabta” tanked at the box office, “Bareilly Ki Barfi”, became a success and also garnered critical acclaim.

In an interview with PTI, Kriti says, “Failure and success are part of the industry. It comes and goes away very easily. You can never be at a position to say ‘I’ve reached and now I can’t fail’. It’s more important to do things for the right reason. “You have to do your job well. You can’t keep fretting ‘what if it doesn’t work at the box office’ because it isn’t in our hands.”

Photo by BL Soni


The actor made her debut with “Heropanti” in 2014 and has so far worked in three Bollywood films. Kriti, , who holds a B Tech degree, says it was her education which gave her the confidence to try “different” things in her career.

“When I came to Mumbai, I had a sense of security. I wasn’t desperate, I was passionate. There is a very thin line between both. I knew I had something to fall back on. We say you shouldn’t have a Plan B because then you’re not focused on Plan A but the Plan B gives you a sense of security.

“When you’re passionate about something, you’d never go to the other plan. It makes you feel secured, that your life doesn’t end here. My educational degree gave me that security and made me confident,” she says. The 27-year-old actor has been roped in to endorse New Zealand as an education destination. Kriti says a formal education has helped her “in working under pressure”.

Photo by BL Soni

“I don’t crack under pressure because I’ve gone through a lot. The pressure gets to you, but giving your best under such situation comes from the grilling which you go through in your school and college.”

The actress was a “perfect fit” for the role as she has a good educational background as well as a fan following among the youth, said John Laxon, Education New Zealand’s Regional Director – India, South East Asia and Middle East. New Zealand has been looking to improve its Indian engagements in the tourism and education sectors. Earlier, they roped in Bollywood actor Sidharth Malhotra to endorse Tourism New Zealand.