Bollywood actress today launched ‘Swachh Aadat, Swachh Bharat’ programme at Mumbai’s St Regis hotel.Hindustan Unilever Limited (HUL) announced the launch of ‘Swachh Aadat, Swachh Bharat’ programme in line with Government of India’s Swachh Bharat Abhiyan (Clean India Mission) to promote good health and hygiene practices. Given the scale of challenges that India faces in the areas of water, sanitation and hygiene (WASH), this programme is an effort to help India realise the goals of Clean India Mission by 2019.
Kajol took her Twitter account and shared the picture of her from the launch. Along with her CEO of Hindustan Unilever, Sanjeev Mehta was also seen.
The programme is being undertaken with support of municipal corporations to reach out to students in municipal schools where a four-week behaviour change programme was conducted through engaging activities like skits, demos and jingles. This programme also covers mothers and other stakeholders in the local community such as doctors and support groups to create awareness and develop champions within schools and the community. Till date, one lakh lives have been touched through multiple engagement points (school contact programme, home to home programme and neonatal programme).