Mumbai: After the controversial bare-all first poster of upcoming Bollywood movie ‘PK’, which showed Aamir Khan in the buff, generated a lot of heat, the second poster released today shows the superstar donning a traditional Rajasthani attire.
The “poster marketing” is a part of the promotional campaign which Aamir said is aimed at “confusing” the audiences.
“Normally, films promos are launched first but we have decided to launch a series of posters with ‘PK’. Every two to three weeks, there will be a new poster which will be introduced. We will have a poster campaign…We will release eight to ten posters till the time the film is released,” Aamir told reporters here at the launch of the second poster.
In contrast to his bare-all avatar in the first poster, where he is seen holding only a transistor to cover his private parts, the second poster shows Aamir in a traditional Rajasthani attire, along with a trumpet bearing the name ‘Bhairosingh Band’.
“We want to confuse the people with the release of every poster. But there is a story in each and every image that we reveal,” the actor said.
Reacting to the controversy over the first poster, Aamir said “I have achieved what I wanted to out of the first ‘PK’ poster. I have got some good reactions from people in the industry.”
On social media replete with jokes over his nude avatar, Aamir said “some people have loved it (poster) and some people didn’t like it. The jokes were really funny. Some people even posed in the same fashion and we really enjoyed it. But you all will understand once you see the film. I am happy with the response.”
Directed by Rajkumar Hirani, the film also features Anushka Sharma, Sushant Singh Rajput, Boman Irani and Sanjay Dutt in important roles. The film is set for release in December this year.