Free Press Journal

Had no intention to brand myself as custodian of saree: Vidya

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Vidya Balan

Mumbai: Bollywood star Vidya Balan is known for wearing beautiful sarees but the actress says it is only because of comfort that she oftens dons the traditional outfit. The 38-year-old “Kahaani” actress was speaking at a panel discussion on “The Global Design and Innovation – Branding India Globally” at the ongoing Make in India Week here.

“There was no agenda behind it but to be myself. Slowly and steadily, when I started making appearances in anything but a saree, people started saying ‘Oh we thought you’d come in a saree’. I enjoy wearing all kinds of saree and I do wear other things occasionally,” she said.

“But I didn’t consciously brand myself as that. I am not even aware of the fact that people are seeing me as a custodian of saree.” Vidya faced a lot of flak from fashion critics for her dressing sense in the initial phase of her career. “I wore a lot of clothes that I got punished for. I realised I would get punished for the rest of my life if I don’t take stock… I decided if I enjoy wearing saree so much I’ll just wear it and if people don’t like it, too bad.


“Before that I was doing things to make people happy, but they weren’t happy and neither was I. So then I started focusing on my happiness and people said ‘wow’ because I am most comfortable in it,” Vidya said.