Taking on new roles behind the camera to push the creation of quality cinema, Rana Daggubati had previously joined hands with an independent talent management agency, which could appoint creative talents for regional film industries in South India. Rana and his talent management company will help turn attention to writers in an industry obsessed with superstars. On his to-do list is the sourcing of writers who can weave authentic stories for the big screen.
“The industry has always been star driven. For a long time, literature [writing] was not getting its due credit. We are trying to set up a literature team that will help us scout for people who have studied the art. We will train them,” the actor says. On the syllabus will be instructions on writing a film, or scripting for television, Daggubati said. “I know it is an exercise that will take a while to complete, but, we hope, six months from now, we will have a large team that focuses on churning out new stories.” Even a year after the last installment hit screens, Baahubali continues to impact the life of the actor, who admits the film changed the way India perceived him. “The fantasy helped the industry move away from a star system. The country did not know us [Baahubali cast]. But the movie was a spectacle, which the entire nation came together to watch. The size of regional industries is small, but films like these bring them to the nation’s attention. That is the kind of cinema we are looking to build.” “Our country is known for being the land that has been home to great stories. We need to find the best way to present them,” concluded the star. Rana Daggubati, who is popularly known as Bhallala Deva in Bahubali franchise, was last seen in Welcome To New York. He will next be seen in the multi-lingual film Haathi Mere Saathi.