Mumbai: Auto major Mahindra and Mahindra (M&M) today rolled out two new products — the Supro Van in the passenger van segment while the Supro Maxitruck in load carrier category. “We have launched two new vehicles from our new product platform Supro. We launched Supro Van, an 8-seater diesel vehicle suitable for large families and the tour and travel segment, and the Supro Maxitruck, a load carrier with a payload capacity of 1-tonne suitable for intra and inter city transportation of goods,” M&M President & Chief Executive (automotive) Pravin Shah told reporters here.
Both the vehicles have been priced “competitively”. The Supro Van comes at Rs 4.38 lakh in BS3 ex-showroom Thane while the Supro Maxitruck starts at Rs 4.25 lakh in BS3, ex-showroom Thane, Maharashtra, Shah said. The company has invested Rs 120 crore in Supro platform and product development at Chakan unit near Pune, Shah said, adding that the company will roll out more variants in the near future.
Conceptualised to address the needs of two different customer segments effectively while delivering value proposition, the Supro platform is expected to lead the pack with superior fuel efficiency, power, comfort and style. The company is optimistic of growth in small commercial and passenger vehicle segments following a revival in the economy and infrastructure space. The Supro Van can be used as a personal vehicle for large families in semi urban, tier II and III towns.
The Supro Maxitruck is positioned to source its business from captive as well as market load operators. In fact it will provide the perfect upgrade opportunity for mini-truck segment and a superior value proposition option for the maxi-truck segment, he said. The company also plans to export these vehicles to SAARC countries and South African markets, Shah added.