Free Press Journal

IPO Review of Prataap Snacks limited

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Prataap Snacks Ltd. (PSL), an Indore based company, is one of the top six Indian snack food companies in terms of revenues in 2016. PSL is present in three major savory snack food categories in India and all its products are sold under the “Yellow Diamond” brand. As of July 31, 2017, PSL had 40 flavors of Chips and extruded snacks and 23 varieties of Namkeen in the market.

PSL’s diversified product portfolio includes three categories i.e. Extruded Snacks, Chips and Namkeen. The company has set up a pan-India distribution network supported by strategically located manufacturing facilities. As of June 30, 2017, PSL’s distribution network included 218 super stockists across 26 States and one Union Territory in India and over 3,500 distributors. As of the date PSL owns and operates three manufacturing facilities, one located at Indore, Madhya Pradesh and the other two located at Guwahati, Assam.

PSL is coming out with a maiden IPO of approx. Rs. 482 crore. Issue opens for subscription on 22.09.17 and will close on 26.09.17.


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