Free Press Journal

Find Out Which Metrics Best Support Your KPI’s And How to Start Implementing Them


Data and metrics are all over the place and are so called “Key Performance Indicators” (KPIs) – metrics that signal a business is performing well (or not). Calculating and observing business performance is essential but concentrating on the wrong metrics can be destructive (as time and money are spent calculating, observing and trying to enhance metrics that don’t matter much). So, can be poorly structured KPIs, or KPIs that are too tough and overpriced to obtain, or to observe on a consistent basis.

Consequently, what makes business performance indicators “key” and how should a business owner, executive or manager select them?

Inventicon’s Marketing Analytics Summit is packed with knowledge and practical insights to enhance your marketing measurement efforts and boost your overall marketing ROI. Learn how to make the most of the latest tools and techniques, get a glimpse of updated technologies and hear it from the experts on how to leverage them effectively.

To know more about this summit, participate as a delegate/sponsor

Please visit:

Key Speakers:

Anujay Mathur

Analytics Lead

Book My Show


Anurag Singhvi

Customer and Product Analysis Leader



Arvind Sainath

Head Marketing Analytics

Diageo India


Avinash Parhi

Senior Director- Category and Product Marketing



Binda Dey

Head Marketing

Red Chillies Entertainment


Deepali Naair

Chief Marketing and Digital Officer

IIFL Wealth Management Ltd.


Hardik Shah

Shoppers Inside Lead – India and MEA

Mondelez India Foods Pvt. Ltd.


Jitendranath Patri

Chief Marketing and Customer Loyalty

Central, Future Lifestyle Fashions Limited


Kaushik Ghate

Sr Vice President and Head – Consumer Analytics and Data Sciences

HDFC Bank Ltd


Kayzad Hiramanek

Executive Vice President – Operations and Customer Experience

Bajaj Allianz Life Insurance Co Ltd


Kejirwal Shrikant

DGM Information Insights Center

Mahindra & Mahindra


Pankaj Parihar

VP and Head Digital Marketing

Godrej Consumer Products Limited


Raam Nayakar

Head- Marketing Analytics & Strategy

Myntra Designs Pvt Ltd.


Rahul Vasu

Head Loyalty and Customer Experience

HyperCity Retail


Rishi Sharma

Head General Manager & Head Digital Marketing

Grasim Industries Ltd


Samar Singh Sheikhawat

Chief Marketing Officer

United Breweries Limited


Sourav Shah

Head Digital Marketing & CRM

Domino’s Pizza


Sudeepta Chaudhuri

VP, Head – BI and Advances Analytics

Idea Cellular Ltd


Tushar Mishra




Udhav Halgeri

AVP Insights and Consumer Strategy

Sony Pictures Networks India


Vinayak Katkar

Director and Co-Founder

Amura Marketing Technologies