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Bisleri International enters UAE market

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Mumbai : Bottled water major Bisleri International on Wednesday said it has expanded its presence to UAE and plans to be in 4,500 retail stores by 2017-end, reports PTI. Bisleri is now present in close to 1,000 retail outlets across seven emirates with the 1.5 litre and 500 ml bottled water and plans to introduce 200-330 ml bottled water and 5 litre to 5 gallons.

“Bisleri has over 60 per cent share in India in mineral water. It is now introduced in gulf through an association with Korus, which specialises in launching fast moving consumer brands in food and beverage markets,” Bisleri International Managing Director and Chairman Ramesh Chauhan said in a statement. “

The mid-segment is the largest in the category, We have Vedica for the upper end, which we shall launch at the appropriate time,” added Chauhan. He added that the next step is to increase distribution across the different channels — retail, hotels, restaurants and cafeterias.