Free Press Journal

AME India Eco Drive Rally to promote green electric mobility in India

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New Delhi: In an effort to promote green mobility through increased use of hybrid and electric vehicles, the Department of Heavy Industry of the Government of India is organising a week long campaign named ‘Fame India Eco Drive’.

The ambitious three city event at Delhi, Jaipur and Chandigarh will be a focused exhibition of hybrid and electric vehicles.

It will be organised on November 26, November 30 and December 7, 2015 respectively.


This campaign would be supported by Society of Manufacturers of Electric Vehicles (SMEV).

The initiative is being planned as a prelude to the 2015 United Nations Climate Change Conference, COP21 or CMP 11 scheduled in Paris from November 30, 2015 -December 11, 2015.

The Delhi drive will be flagged off by Union Minister of Heavy Industries and Public Enterprises Anant Geete from Red Fort at 9 a.m., which will continue through the in-roads of Delhi while touching major points, and terminate at the Gurgaon-based Management Development Institute (MDI).

A wide range of state-of-the-art hybrid and electric vehicles, including two-wheelers, cars and buses would cover a distance of 40 kilometers from Red Fort to Gurgaon.

“We are proud to be associated with the FAME Eco-Drive Rally, as it is aligned to our mission of curbing one of the major environmental threats that our country is facing today – pollution. It is alarming that our country is ranked at the bottom among the 132 countries in the recent Environmental Performance Index report, and is home to 13 of the 20 most polluted cities in the world. But we strongly believe that by adopting e-vehicles, we can substantially reduce a significant amount of greenhouse gases that are hazardous to health. This will go a long way in mitigating climate change,” said Sohinder Gill, Director of Corporate Affairs at SMEV.

“The rally is aimed at creating awareness and buzz among citizens about the benefits and utility of electric vehicles as well as spreading message around the world about India’s serious intent towards climate change,” he added.

“We truly appreciate the central government’s step towards electric mobility and will continue to support their mission of bringing 7 million e-vehicles on road by 2020,” he said.

FAME is short for ‘Faster Adoption and Manufacturing of Hybrid and Electric Vehicles in India’, which is part of the ambitious National Electric Mobility Mission Plan launched by the government this April.

To spread awareness about this important initiative, the Department of Heavy Industries has been undertaking IEC (Information, Education and Communication) public campaigns, including the most recently Fame India Eco Drive 2015 conducted on 5th June, 2015 i.e. World Environment Day at India Gate, New Delhi.