Free Press Journal

Mother Dairy launches Nolen Gur flavoured ice-creams


Instilled with the promise of Happy Food Happy People, Mother Dairy (Delhi), milk and dairy products major, launched the Nolen Gur flavoured ice cream, one of the most loved eastern region speciality.

This regional delicacy from the Eastern Region has been made available in the packaged branded format for the first time, offering consistent taste and flavour as loved by the consumers. The newly launched variant will be available in both take home (tubs) and single serve (cups) pack sizes. Celebrating the auspicious occasion of ‘Poila Boishakh’ the newly launched Nolen Gur flavoured ice cream was first introduced to a group of 25 underprivileged children from Muktakash, an NGO, in an especially organised event at the Tollygunge Tram Depot. The event witnessed participation from the famed Director of Open Tee Bioscope – Anindya Chatterjee, also a member of renowned music band ‘Chandrabindoo’ along with Upal Sengupta, Music Director of the film and the leading characters from the movie – Riddhi Sen, Surangana Banerjee, Rwitibroto Mukherjee, Rajarshi Nag & Sudipta Chakraborty. Also present at the event was Pdt Mallar Ghosh, an eminent percussionist and a noted voice artist & his wife Mallika. Nolen Gur flavoured ice cream will be available in pack sizes of 750ml & 90ml and will be priced at Rs 150 & Rs 20 respectively.